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Motion Graphics

Empathize:
Who is your client?

My client was a coffee shop
What did they ask you to create?
I had been asked to create a video advertising the shops new drink called 'Infuse"
What key words from their design brief helped to inspire your design?
A few key words that inspired me from the brief were the words "Energy", "Refreshing", and "Health"

Define and Plan

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Ideate

NewBrandLogo-NiyaS.png

Prototype

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Test and Evaluate (Conclusion Questions)

1. In as much detail as possible record the steps it took to create your Motion Graphic Use complete sentences.​ Try to recall as many of the different tools, processes and programs as possible.

To first start off this project, I began by reading the client brief and making sure to highlight any important Key Words and ideas that would help me in the process. I the started on my Mood Board, making sure that I get in as many details and ideas in as possible and what colors I'd want to use as well as fonts. After creating my mood board in Adobe Photoshop I started on my logo in Adobe Illustrator, putting all my ideas together and making sure to use the color scheme I created as well as the fonts I used in my mood board. After completing my logo I moved on to working in Adobe After Effects, which is where my video was made and would be uploaded to Youtube and then to my Wix Website.  

2. Evaluate how well your design meets the needs of your client. Based on your ability to meet there needs, what level of mastery does your project demonstrate (Exceeds, Meets, Needs Work, minimal understanding) Why do you think so? Make sure to provide specific evidence.

I believe that me design Meets the needs of my client, as I made sure to ad all the key words like, "energizing", "nutritious", etc. I also added in the key ingredients and made use to emphasize on the health and energizing benefits as stated in the client brief. Along with that I made sure that, as requested, the design aligned with the coffee shop's brand identity and that it maintained continent with the existing visual elements. 

3. Evaluate your technical skills throughout the project. Was there a program that was easier to work in? Was there a program that was more difficult. Based on your technical ability what level of mastery does your project demonstrate (Exceeds, Meets, Needs Work, minimal understanding) Why do you think so? Make sure to provide specific evidence.

Throughout the project, I think the most difficult program to use was for sure Adobe After Effects. Considering that it's something new it's pretty hard to navigate at first but after some time I had gotten the hang of it! 

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